Nespresso machine,
how sleek and shiny you are.
Oh, sexy, can I?
Nespresso SoHo
92 Prince Street (at Mercer)
Nespresso's branding strategy is really quite impressive. The product itself is very chic, with the different colors and sleek exteriors (reflected in the store design as well).
The grand opening event was all-about-Nespresso.
Caramel-filled zeppoles with Nespresso sauce, A layered banana bread/espresso pastry creation by Rouge Tomate. Van Leewen serving espresso ice cream.
Nespresso martinis and mojitos.
The pillows on the sofas were like coffee bean sacks.
There were little Nespresso's protruding from the sides of a cocktail table.
2 years ago, I didn't even call myself a coffee-drinker. Today, I've never wanted an instant coffee machine so much in my life. Event marketing works! When I get a full-time job, Nespresso will be enjoying a good dent out of my paycheck...
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